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On Saturday, I talked about the need to develop a positive attitude about the economy regardless of the stories you hear on the news. Today is a great example of what can happen if people get a glimpse of what is possible for this country. During the campaign Obama demonstrated he was a master salesman with his message of hope. It got him the Presidency. Today, he began selling America on the idea of a renewed economy, an economy that we can all be a part of. The result? A jump of almost 300 points on the Dow and over 60 on the nasdaq.
It’s not a hard sell because the US is in touch with its pain and Obama is offering the cure. That’s what a good salesman does. He speaks to the pain of his customer. The outgoing administration can try to sell all it wants, but people have seen it can’t deliver. That’s not to say Bush can’t do some things to help out, but he has lost his audience and therefore the sale.
There are plenty of jobs that don’t have “sales” in the title, but the truth is, everyone is selling pretty much all the time. By selling I also mean convincing people to believe what you believe. And in most jobs, being able to get your ideas across is critical even if you don’t have a product or service to offer. If you’re a sales professional you know what I’m talking about. And as business owner for over twenty years, I find myself selling to clients every day. That’s why in this economy I think it is more important than ever to sharpen your skills. Bob Firestone’s Sales Comebacks and Rebuttals is a quick and easy way to put yourself in the driver’s seat. And if you are a sales professional or are thinking of becoming one you will not regret downloading his e-book and other coaching materials. And if you don’t like it, just ask for a refund.
The stock market will still be choppy for a while, but when people try to convince me that the sky is falling, I’m glad I have some effective comebacks. We are in this thing together and like Bogart once told a companion in a lifeboat, there is no room for cry babies.
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